"One-dimensional business models are no longer good enough. Lasting business models must make sense on multiple levels," said Michael Hentschel, Principal with TechVest International and author of the report. "Market leaders such as Amazon and America Online have built integrated models capable of satisfying every user that comes along."

"This update will help businesses compete in and win the e-commerce game -- a game played by entirely new rules," said Ira Brodsky, President of Datacomm Research. "It explains why composite business models -- incorporating elements such as vertically cohesive communities, end-to-end virtual monopolies and wireless ubiquity -- have become essential," he added.

"Portals to Profit: E-Commerce Business Models and Enabling Technologies" identifies and analyzes 20 major e-commerce business models. The update adds ten action items critical to the success of e-commerce ventures:

1. Integrate Your Business Models
2. Build Vertically Cohesive Communities
3. Offer Serious Entertainment
4. Deploy Rich Media Advertising and Tracking
5. Stream the Whole Economy
6. Embrace Flexible Pricing
7. Go Ubiquitous With Wireless Access
8. Target The Entire Cloud of Internet Devices
9. Create End-to-End Virtual Monopolies
10. Do It Now -- This is the Platinum Age

Written by Datacomm Research, Marketed By IGIC
1999. 231 pages.