The purpose of the report was to identify, evaluate and quantify the wireless communications needs and requirements of the nation's 132,353,092 workers in over 6,613,218 business establishments. These findings along with other data gathered from primary research were used to forecast sales, shipments, pricing, and installed base for each of the market's 25 different systems/services categories and 5 customer/user segments from 1998 to 2003. The report also examines technology, regulatory, standards, and spectrum trends that influence the growth of this exciting market.
The WBTS market, consisting of: Wireless PBX, Wireless Centrex, Wireless Office Service, In-Building Cellular, Wireless Voice LANs, and On-Premises/Unlicensed PCS, represents significant opportunities for manufacturers and distributors of PBX, Centrex and Key Telephone systems. Additionally, continued growth in dual domain systems and services will generate new subscriber revenues for PCS and Cellular carriers.
The identification, evaluation and quantification of a business' wireless communication requirements were based on an examination of business activities and physical characteristics of 6,613,218 establishments. The physical characteristics evaluated included:
- Average square feet per worker
- Average number of workers per establishment
- Maximum number of workers in an establishment
- Average square feet per establishment
These characteristics divided establishments into two categories: under 20,000 square feet and over 20,000 square feet. From this division, further analysis determined that 88.2% of all establishments fell into the first category and the remainder into the second. These findings also served to segment WBTS into 25 different Single Cell/Single User (SC/SU), Single Cell/Multi User (SC/MU) and Multi Cell/Multi User (MC/MU) types and forecast segments.
An investigation of the wireless communications needs of 132,353,092 workers in over 500 job categories is also included in the report. This investigation identified and quantified a need for four types of wireless business phones: a wireless deskset/wallset, a private domain mobile phone, a public domain mobile phone and a dual domain mobile phone. It also determined that 77% of all workers are candidates for some type of wireless phone.
The report also contains over 120 individual forecasts of WBTS sales, shipments, pricing and installed base for the period from 1998 to 2003. Included in these forecasts are sales and shipment projections based on: Private Domain Radio Topology, Private Domain Radio Spectrum, Call Control, System Implementation, and Phone Service Domain.
Overall, the report showed that WBTS sales will increase from $203 million in 1998 to almost $1 billion by 2003. The installed base of phones is expected to grow from 474,000 in 1998 to 4.3 million in 2003. Cellular and PCS carrier revenue from dual and public domain business phone subscribers is expected to increase tenfold by 2003. Subscribers are expected to increase from 150,000 in 1998 to nearly 2 million by 2003.
Overall, the report showed that sales will increase from $203 million in 1998 to almost $1 billion by 2003. The installed base of phones is expected to grow from 474,000 in 1998 to 4.3 million in 2003. Cellular and PCS carrier revenue from dual and public domain business phone subscribers is expected to increase tenfold by 2003. Subscribers are expected to increase from 150,000 in 1998 to nearly 2 million by 2003.
The report also determined that the growing use of wireless phones within business organizations will be the major driving force for anywhere, anytime, and anybody communications. WBTS will afford current Cellular users and future PCS users the benefit of one phone and one phone number inside and outside of the office. Additionally, new wireless desksets are expected to eventually replace the wired deskset as the standard office telephone.
In spite of this future vision and enormous opportunity, significant challenges face WBTS vendors. The report determined that increased customer acceptance is dependent on improving sales and marketing effectiveness.
Report Highlights
WIRELESS BUSINESS TELEPHONE MARKETS is the only research report Exclusively dedicated to all forms of wireless business telephony:
- Private domain and dual domain operation
- Adjunct and integrated implementation
- ISM, unlicensed PCS, Cellular, and PCS spectrum
- Network and host controlled call routing
- Single cell/single user, single cell/multi-user, multi-cell/multi-user, and distributed cell/multi-user topologies
- Written by Jerry Kaufman - the leading expert on wireless business telephone communications
- That quantifies Cellular and PCS carrier service revenue for dual domain systems
- Which forecasts and analyzes all 25 system hardware market segments and 6 customer/user segments
From This Report You Will Be Able To:
Select the specific system and customer segments to achieve your business goals
- Determine how pricing and average system size will change by market segment
- Select segments with high public subscriber counts and service revenues
- Analyze changes to the market from 1998 to 2003
Who Will Benefit From This Report?
- PBX, Centrex and Key system manufacturers anddistributors
- PCS & Cellular carriers
- PCS & Cellular equipment manufacturers
- Local Telephone companies
- Investors and Consultants
- Component and semiconductor manufacturers
Why This Report Is Unique?
- Focuses exclusively on wireless business telephony
- Covers all types of wireless business telephone communications
- Written by the leading expert on wireless business telephony
Table Of Contents
Introduction
Report Synopsis
Report Information Sources
Customer Analysis: Business Establishments and Workers
- SIC Classifications
- Analysis of Business Establishment Characteristics
- Analysis of All Business Establishments by the Nine SIC Divisions
- Implications for WBTS
- Analysis of All Business Establishments in Major Groups
- Major Groups Ranked by Number of Establishments
- Major Groups Ranked by Number of Workers
- Major Groups Ranked by Mean Square Feet Per Worker
- Major Groups Ranked by Average No. of Workers/Establishment
- Analysis by Size of Business Establishment
- Attributes of All Establishments Under 20,000 Square Feet
Analysis by Major Group of All Establishments Under 20,000 Square Feet
- Attributes of All Establishments Over 20,000 Square Feet
- Analysis by Major Group of All Business Establishments Over 20,000 Square Feet
- Analysis of the Major Groups That Dominate The WBTS Market
- Analysis of the Major Groups by the Size of Business Establishments
- Delineation of Businesses in the Dominant Major Groups
Worker Communications Needs Assessment
- Nine Communications Categories
- Communications Needs Analysis of 509 Job Categories
- Communications Needs Analysis Summary for Current Business Phone User With Primarily Dual Domain Mobile Application
- Communications Needs Analysis Summary for Current Business Phone User With Primarily Private Domain Mobile Application
- Communications Needs Analysis Summary for Current Business Phone User With Primarily Public Domain Mobile Application
- Communications Needs Analysis Summary for Current Business Phone User With Wireless Deskset/Wallset Application
- Communications Needs Analysis Summary for Currently Phoneless Workers With Potential for Dual Domain Mobile Phone
- Communications Needs Analysis Summary for Currently Phoneless Workers With Potential for Private Domain Mobile Phone
- Communications Needs Analysis Summary for Currently Phoneless Workers With Potential for Public Domain Mobile Phone
- Communications Needs Analysis Summary for Currently Phoneless Workers With Potential for Wireless Deskset/Wallset
- Communications Needs Analysis Summary for Currently Phoneless Workers Without Valid Phone Application
- Communications Needs Analysis Summary for All Job Categories: Ranked by 1996 Census
- Communications Needs Analysis Summary for All Job Categories: Ranked by 2006 Employment Projection
WBTS Market Forecasts: 1998 to 2003
- Forecast Qualifying Factors
- Forecast Data Presentation
- Total Market Forecast and Installed Base
- SC/SU Segment Forecasts and Overview: Sales, Shipments and Installed Base
- Data for Individual Segments
- SC/MU Segment Forecasts and Overview: Sales, Shipments and Installed Base
- Data for Individual Segments
- MC/MU Segment Forecasts and Overview: Sales, Shipments and Installed Base
- Data for Individual Segments
- Forecast Summaries by WBTS Attribute: Sales, Shipments and Installed Base
- Forecast Summary by Radio Topology
- Forecast Summary by Private Domian Spectrum
- Forecast Summary by System Implementation
- Forecast Summary by Method of Call Control
- Forecast Summary by Service Domain
- Forecast Summary by Type of Wireless Phone
- PCS and Cellular Carrier WBTS Subscriber and Revenue Forecasts
- SC/SU Carrier Forecasts
- SC/MU Carrier Forecasts
- MC/MU Carrier Forecasts
- Sales and Shipment Forecasts for Dominant Major Groups
Glossary of Terms
About The Author
